Zazengo’s engagement engine is designed to help your company achieve its goals by directly engaging key stakeholders (employees, partners or customers) in day to day actions which align with their passion and your mission. As users take action, individual and collective impact is tracked, spread and visualized through branded use of the social web.
Target
Your company chooses a target audience, and a specific call to action for that audience. We work with you to leverage Zazengo’s actvertisements™, social network apps, and integrated intranet features to create a branded customized campaign to engage that audience wherever they already are – on media sites, social networks or even your intranet.
Challenge
The user is drawn in through compelling interactive widgets (actvertisements) which guide the user to set goals and take the specific actions aligned with your company’s initiatives.
Distribute
Each time the user takes an action, that action and its impact are spread through newsfeeds and wall postings to the user’s social network friends. The user is encouraged to directly invite his/her friends drawing more people into your campaign.
Visualize
As users take action, Zazengo aggregates the impact and gives each stakeholder a stunning interactive view of individual, group and overall impact. Individuals and groups can compare and compete, showing how daily action adds up to a meaningful difference.
Re-engage
Zazengo gives multiple ways to re-engage the user – through point systems, reward badges, direct email appeals and personal goal reminders. One time actions become life-changing habits.
